Social Media and the Promotion of FDA-Regulated Medical Products -Paulette Morgan-01/18/2011 - 8:30am

Event Information
Event Topic: 
Social Media and the Promotion of FDA-Regulated Medical Products
Event Date: 
01/18/2011 - 8:30am
Event Location: 
Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Speaker Information
Event Speaker: 
Paulette Morgan
Event Speaker Title: 
Attorney at Law
Event Speaker Company: 
Nixon Peabody
Event Speaker Bio: 

Paulette Morgan is a member of the firm’s Global Business & Transactions and Life Sciences practices. She brings years of experience providing counsel in the pharmaceutical, technology and financial services industry sectors. Her background comprises a differentiating blend of litigation and dispute resolution experience, combined with counsel on corporate transactions such as licensing, joint ventures, acquisitions, divestitures, and partnership agreements. In addition, Paulette advises companies with respect to risk assessment and strategic decision-making for complex new business projects and developments.

Paulette possesses a comprehensive view of pharmaceutical industry issues across the product life cycle, including FDA regulatory process and requirements, conduct of clinical trials, marketing and sales, co-promotion agreements, compliance, drug counterfeiting issues, products safety, media relations, and litigation management, including e-discovery complexities, and securities regulations and compliance.

Paulette has managed multifaceted litigation teams, and personally represented clients at the trial and appellate level, including regulatory investigations, mediations, arbitrations, and international litigation in securities, ERISA, IP, commercial, product liability, consumer fraud, and employment.

Paulette offers legal counsel informed by the perspective and understanding gained from her experience in-house at major pharmaceutical and health care companies. She is a leader in providing legal counsel in the context of a company’s business challenges and strategic priorities. She also brings significant experience in working with clients to achieve efficiency of legal spend through litigation and risk management, with a full appreciation of the need to do so without compromising on quality of representation. Paulette brings to clients her years of experience and knowledge regarding the most cost-effective ways to manage needed legal services.

Prior to joining Nixon Peabody LLP, Paulette was a litigation partner with a Chicago firm and served in the corporate legal departments of Baxter Healthcare Corporation and Pfizer Inc.

Event Details
Event Details: 

Did you know the Food and Drug Administration (FDA) uses social media? The FDA is also very engaged in determining appropriate regulation of the use of the internet and social media in the promotion of FDA-regulated medical products. In November, 2009, the FDA conducted a public hearing on the use of the internet and social media in the promotion of FDA-regulated medical products. Since then, the agency has indicated it intends to issue one or more guidances on this subject, possibly in 2010, but, likely, in 2011. While pharmaceutical and other life sciences companies have utilized the internet and social media for promotional purposes, companies are concerned about meeting regulatory requirements in doing so. In fact, FDA enforcement actions related to such usage have been frequent. Please come to a presentation discussing where we have been, where we are and where we might go from here on the use of the internet and social media in promotional activities. We are looking forward to an interactive discussion and an opportunity to share ideas among a group interested in the future of internet and social media advertising and promotion.