Show Them the Money - Building a Commercial Story that Will Interest Investors and Management -Candace Engelsen, MBA-01/25/2011 - 8:30am

Event Information
Event Topic: 
Show Them the Money - Building a Commercial Story that Will Interest Investors and Management
Event Date: 
01/25/2011 - 8:30am
Event Location: 
Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Speaker Information
Event Speaker: 
Candace Engelsen, MBA
Event Speaker Title: 
Principal
Event Speaker Company: 
BioMed Marketing
Event Speaker Bio: 

Candace Engelsen is the Principal at BioMed Marketing, a strategic consulting practice with a track record in building the value of diagnostic and therapeutic products. She has over 20 years experience in market analysis, product definition, demand generation and product and company launch. Past clients include Johnson & Johnson, Abbott Labs, Broncus Technologies, and Applied BioSystems (now Life Technologies). She has also served on the Life Sciences Planning Board at technology incubator ASTIA. Candace has an MBA from the Anderson School of the UCLA.

Event Details
Cost: 
$0
Event Details: 

When reviewing an early stage company for investment, funders and partners look closely at the technology’s potential market value. Similarly, company management requires an analysis of potential commercial return on R&D investments when considering additions to the existing product mix. This talk will provide an overview of some methods to evaluate the commercial value of your product. The examples and principles will cover drugs, devices and diagnostics.