Making Complex Life Science and Technical Information Easier to Understand through Visual Communications-Diana Losch and Ellen Going-04/07/2009 - 8:30am

Event Information
Event Topic: 
Making Complex Life Science and Technical Information Easier to Understand through Visual Communications
Event Date: 
04/07/2009 - 8:30am
Event Location: 
Speaker Information
Event Speaker: 
Diana Losch and Ellen Going
Event Speaker Title: 
Principal, Creative Director and Associate Medical Illustrator
Event Speaker Company: 
Principal, Creative Director
Event Speaker Bio: 

Diana Losch, Principal/Creative Director, Essentialize brings over 20 years of art direction and design experience in information design and branding to her work with Fortune 500, early-stage companies and ad agencies. As founding principal of Essentialize, her focus is helping Life Science and technology clients communicate complex information to target audiences. Her capabilities range from designing complex web applications and dynamic marketing sites for clients such as Cisco, Hewlett Packard and Pharmacia,– to introducing new products, developing interactive learning tools, telling stories through animation for clients such as LifeScan, IntraPace, Novartis and Alcon.

Diana graduated with a BA in Information design and branding from the School of Visual Arts in NYC and completed advanced studies in interactive design at SFSU.

Ellen Going, Associate Medical Illustrator, Essentialize is an expert at depicting accurate life science visual representations and concepts. Her capabilities range from illustrating anatomical pathologies to visualizing 3D molecular structures for advertising, educational and editorial communications. She has held a teaching position at The Johns Hopkins Hospital, and senior medical illustrator positions at The Johns Hopkins Medical School, Henry Ford Hospital, Wayne State University School of Medicine, and Krames Communications, a leading publisher of patient educational materials. Ellen’s client experience includes developing medical illustrations for such clients as Elan, Genentech, Chiron, and Roche.

Ellen holds a Master of Arts degree from The Johns Hopkins University School of Medicine, and has won numerous awards over the years for her excellence in medical illustration.

Event Details
$0 - Free
Event Details: 

Communicating Life Science and Technology concepts is challenging. Besides the exacting content knowledge that’s needed, the stories can be so abstract, complex or unfamiliar that ideas can seem intangible.

Essentialize will demonstrate how telling stories through visualization solves the communications needs of business such as explaining processes and relationships and showing the benefits of new technologies. We will present a range of solutions for audiences such as Investors, physicians, engineers, students and patients.

Payment Options Dec 12th Evening Event

Attention B2DG members: You must login to your account first to see the members' early-bird admission rate.
If you are not a B2DG member or if you had missed the early-bird deadline, the registration fee is $20. Please follow these instructions to register.

We use PAYPAL to process your online payment. Print and bring a copy of your online receipt with you. If space permits, walk-ins are welcomed; please be prepared to pay $25 at the door (cash or check). There is no refund, exchange, or transfer. Thank you for your cooperation.
To register now, please select your meal preference from the pull-down menu below and enter the attendee's information. Then click on the "Pay Now" button to reach the PayPal payment page. Each attendee must be registered separately.
Make sure you enter the attendee's meal choice, name, and email address.

Meal Choice
Name of Attendee
Email Address