Best Practices in Using Press Releases to Leverage Your Messaging in 2010-Diane Harrigan, Account Executive & Jay Durgan, Head of Business Development-06/01/2010 - 8:30am

Event Information
Event Topic: 
Best Practices in Using Press Releases to Leverage Your Messaging in 2010
Event Date: 
06/01/2010 - 8:30am
Event Location: 
Sunnyvale City Council Chambers, 456 West Olive Ave., Sunnyvale, CA
Speaker Information
Event Speaker: 
Diane Harrigan, Account Executive & Jay Durgan, Head of Business Development
Event Speaker Company: 
Business Wire, a Berkshire Hathaway Company and Mediamobz, respectively
Event Speaker Bio: 

Diane Harrigan, as an Account Executive at Business Wire, helps clients connect and engage with their target audiences through effective press release structure and dissemination. She consults with PR professionals and company executives to build SEO-rich announcements to include robust use of multimedia. As an award-winning Journalist with 15 years reporting experience, she also understands the needs of all sectors of the media and how to deliver eye-catching content. Diane services many in the biotechnology industry and is active in Life Sciences organizations; including serving on the Membership Committee for BayBio.

Jay Durgan is Mediamobz’s head of business development. MEDIAmobz provides turn-key video production solutions delivering high-impact marketing and sales collateral proven to extend the reach and engagement of your audience. He has exceptional experience: 1) building businesses; 2) developing and exploiting brands; 3) generating new revenue sources for established products; 4) identifying new technologies that represent valid business opportunities; and 5) in many countries, economies, political circumstances and other unique climates. Prior to joining MEDIAmobz, Jay headed Warner Music’s ex-USA business development efforts. Durgan served as Warner’s head of global marketing (2000 -2004) and held similar positions at both Universal Music Group and PolyGram between 1996 and 1999.

Event Details
Event Details: 

Social media is becoming increasingly valuable to many in the Life Sciences sector. New opportunities are emerging to increase branding and visibility. Press Releases are now an interactive vehicle, with online engagement triggers opening new lines of dialogue.

Whether it's news about a scientific breakthrough, raising the standard of care, FDA clearance for a new technology, or a new partnership, grant or clinical trial, there are groundbreaking ways to get your message out on a limited budget. Learn how to develop stronger relationships with key influencers using today's online tools.

Business Wire's Diane Harrigan will demonstrate ways biotechnology companies are taking the lead with search engine optimization. From interactive company announcements to rich use of multimedia - see first hand how today's scientific thought leaders effectively connect with key audiences and which resources help them to measure their level of success.